trying to refocus

This semester seems to have run away with itself in so many ways. I quit my job which was, effectively, my "internship" for the PWE capstone as well. But, rather than suddenly having 40 more hours a week on my hands, the millions of little things I'd had to put off in my life of full time work/family/school tried to catch up with me. But, I'm reclaiming my schedule now and throwing my attention back where is needs to be, and where it always has tried to be: school work. I haven't been worried so much consider that in the last two years of having the job I have produced well over the required hours of capstone coursework. In fact I also have too much work to narrow down and several possible topics for a paper. But, in some ways, it has been hard even after two weeks to jump back into "work" mode and to rehash and reconsider the work I did in my job. Admittedly I'm ready to put the job behind me and this course is a way to delaying the opportunity to do so. I'm going to try and put a positive spin on it though. My creativity in work existed inside, rather than outside, the box. But now I can finally make of the work I did in my job what I want of it, and that, I hope, will be a very freeing way to close the book on my career in Alumni and Development.

So, now it's down to business. I've got all my writing in front of me and I need to finally figure out what thesis to present and how my work supports it clearly.

I was thinking this morning back to when I last met with Dr. Wible and talked to him about the conditions one must write in when closed in by a "brand". Our college aimed in all its internal and external communications to maintain a common theme, saying, feeling, and brand by which to unite and strengthen the college. And I started to realize how confiding a brand or logo or any such thing can be for a writer. Suddenly, instead of being able to think creatively outside the box, it is imperative in your job to think inside the box and to still do so creatively. That may be the general focus of my paper: the confines of a brand and how to think creatively inside a box. So many complications arise and I believe my work shows the attempt to remain creative, carry the brand, and play by the rules.